The first part of the value analysis
One, the background
2009, 2011, 2013 and 2015 the four "China international general aviation convention" held successfully, and since then built the general aviation industry in China's first state-level international specialized distinctive exhibition platform, shaped the world-renowned brand show, to promote the international general aviation industry exchanges and cooperation, promote the rapid development of China's general aviation industry produced a far-reaching significance.
"2017 China international general aviation convention" (hereinafter referred to as the navigation conference) is going to be held on August 24, 2017 to continue. The conference business operations shall follow the principle of market-oriented operation and standardized management, continue to dig and cultivate the conference market value, brand influence. To meet the demand of enterprise brand publicity, and further build high-end communication platform for the enterprise, better open up new markets, seek new channels, enhance the brand competitiveness, improve the effect of brand promotion, ask the cooperation plan.
The navigation conference adhering to the "meet meet, exchange and cooperation, brand promotion, harmony and win-win" principle, to promote and strengthen of the sponsoring brand influence each other, promote each other, form a strategic partnership, the navigation with high-end brand image of enterprise and the brand advantage of a strong combination, make 2017 general aviation special event.
1. Authority: navigation conference approved by the state council of the People's Republic of China permanent be born in xian, shaanxi province people's government, the civil aviation administration of China, China council for the promotion of international trade and the China aviation industry group company; Ministry of commerce, the ministry of foreign affairs, ministry of public security, the Chinese people's liberation army general staff headquarters, the state general administration of sports and the air force command and the China association of aviation support; Xi 'an and weinan in shaanxi province of the people's government of the people's government of sports undertaking; In northwest China's civil aviation authority, China council for the promotion of international trade xian branch, China academy of flight test, xi 'an Yan Liang national high-tech industry base, yanliang district people's government council, pucheng county people's government and weinan halide Yang lake modern industrial development zone management committee; Xi 'an air base show co., LTD., the specific operation. Navigation conference is China's general aviation industry the most professional, most authoritative international exhibition. Navigation authority of the conference will be injected into sponsorship enterprise brand image, for branding, interpretation of its high-end spirit connotation.
2. Effectiveness: through public media, real-time and from all walks of life and the participation of commercial brand, navigation conference will be a nationwide promoting navigation industry a good momentum of development, such as helicopters, planes and aircraft seems to instill the concept of luxury to the public, improve the general aircraft populist, improve social elite and common people to correctly identify the aircraft industry. At the same time, through the effective communication of the exhibition, and brand image will be further strengthened and enhance cooperation.
3. The generalized: the navigation will be made by more than 40 papers, and more than 20 sites, more than 10 television reports, and by the central television station, Oriental satellite TV, Chinese, People's Daily, tencent, sina, private plane magazine, aviation week magazines such as the national more than seventy media media support. Invite government, newspapers, radio and television, advertising, enterprise, academic nearly more than 200 experts in different fields, such as BBS meeting scale will reach about two thousand people, navigation conference radiation audiences about three hundred thousand people. Assembly widely will expand publicity for the brand, expand the audience.
4. Communication (interactive) : navigation is a major event of aviation industry in our country, the related leaders, experts, well-known media, brand enterprise executives will get together, for the country's recent strong support of the industry. By the sponsoring brand site advertising, new media advertising, creative activity and interaction, get to promote and enhance the brand of the best business opportunities, rise of related industry's first shuttle, participate in communication and co-operation.
5. Sustainability: navigation conference held every two years, each year, highlighting a central content, and all kinds of flight, business activities before and after the photograph echo, and breeds such as the social elite group of industry chain, mascots, tools and other souvenirs, makes every effort to make the conference along with the development of shipping industry in our country and the continuous development and expansion. Sustainability of the navigation conference will also be injected into the ductility of brand promotion, to long-term brand image profound influence.
Fourth, the conference content
The navigation conference will be divided into four phases:
First stage: news release stage
In March 2017, may and July 2017 China international general aviation convention will be held respectively three press conferences.
The second stage: at what price
In April 2017 to August, promote activities will be synchronized, such as the major shopping malls, center business circle, the development of colleges and universities, the print media advertising, outdoor large advertising, and sina weibo, WeChat and follow up of tencent and other new media promotion, etc.
The third stage: the conference
On August 27th August 24 solstice, "2017 China international general aviation convention", sponsored brand site publicity and promotion.
Five, the target audience
The core audience: elite
Reason: celebrities, entrepreneurs, literacy, sports enthusiasts and flying model aircraft enthusiasts and high income elite also has the wisdom, wealth and good sense of finance and investment. Navigation target audience of the conference of the sponsoring brand corresponds to the audience, the core audience is also the core of sponsoring brand consumer groups.
Potential audience: young group
Reason: by 80, 90 after the young groups, college students and their families behind him, is not only the navigable channels of the conference, is also a highly educated, high consumption of mainstream consumer groups. By navigable assembly information and the value of brand, can make the sponsor to establish a more profound relationship between brands and consumers, subtly enhance consumers to the brand identity, so as to develop potential consumer groups, and consolidate the existing consumer groups.
Invited audience: senior media person, other brand
Reason: the navigation conference will be in the news release, preheating of publicity, and formal meeting and a series of activities of the entire invited several authoritative media representatives to participate in and reported that this will cause certain social effect. Media, as a special observer and commentator, conference sponsored brand as invitees and participants, the conference recognised by their positive, for corporate sponsors and a remarkable communication and promotion opportunity.
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Contact address: shaanxi xi 'an yanliang aviation science and technology building